When it comes to buying any type of product, from food to electronics and everything in between, it can be overwhelming trying to decide what to get. There are so many options and features to consider. However, following some key guidelines can help simplify the buying process and ensure you select the best rated mascara for your needs and budget. In this comprehensive buying guide, we will walk you through the key factors to consider when buying any product so you can feel confident you are making the right purchase decision.
- Dramatically extend and lift lashes for that false lash look with Milani's Highly Rated Lash Extensions Mascara
- Innovative, Japanese-inspired lash extending tubing technology wraps each lash with "tube-like" polymers to add instant length and lift for a long-lasting hold
- non-flaking, no-clumping formula applies seamlessly, lasts up to 16 hours, and removes effortlessly with just warm water
- Infused with shea butter and castor seed oil, this power-house mascara also helps nourish and condition lashes as you wear it
- 100% vegan formula is cruelty-free and certified by PETA; Milani does not test on animals and does not allow suppliers to test on its behalf
- WHAT IS THIS CLUB? Mascara Club is a monthly subscription that offers a new mascara product every month, right to your door.
- HIGHLY RATED PRODUCTS BY AMAZON CUSTOMERS: This club includes highly rated mascara products that other Amazon customers have loved over the years.
- ALWAYS KNOW WHATS COMING NEXT: We will let you know what is coming next for every item, so you have the opportunity to skip a product that you do not want.
- HOW DOES THE SUBSCRIPTION WORK? You can subscribe with confidence as you can skip an item or cancel your subscription any time. To learn more, please check out the FAQs below.
- WHAT IS A SUBSCRIPTION CLUB AND HOW DOES IT DIFFER FROM A SUBSCRIPTION BOX? A subscription club sends you a single, new, and different item that matches your club’s theme at the frequency you select.
- Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
- Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
- It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- A tubular, volumizing mascara that forms a water-resistant, 360-degree coating around lashes, dries instantly without smudge or smear. The volumizing brush grabs lashes from the root for a naturally lush look.
- The 24-hour formula stays freshly applied yet slides off with just warm water. Volumzing brush gives lush lashes.
- To ensure optimal performance, remember to tightly seal the lid after every use. This simple step prevents any drying of the product. The airtight seal preserves the integrity of the mascara, so you can enjoy high-volume, luscious lashes with every application.
- Voluminous Mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
- 𝖡𝖫𝖠𝖢𝖪 𝖫𝖨𝖰𝖴𝖨𝖣 𝖥𝖮𝖱𝖬𝖴𝖫𝖠: Curved brush mascara offers a lightweight liquid formula. The intense color adds a dramatic flair to your eyes. The fluid consistency of the mascara ensures comfortable wear that won't weigh you down. It helps to enhance the natural beauty of your eyes.
- 𝖭𝖮𝖴𝖱𝖨𝖲𝖧𝖨𝖭𝖦 𝖨𝖭𝖦𝖱𝖤𝖣𝖨𝖤𝖭𝖳𝖲: Our mascara is infused with Acacia Senegal Gum. It makes the lash feel light and smooth. It also helps to nourish your lashes. The inclusion of Copernicia Cerifera (Carnauba) Wax adds a layer of care by strengthening your lashes.
- 𝖢𝖴𝖱𝖵𝖤𝖣 𝖡𝖱𝖴𝖲𝖧 𝖣𝖤𝖲𝖨𝖦𝖭: Nu mascara comes with a specially designed curved brush. Its innovative shape ensures a lasting curl that adds a touch of glamour to your eyes. The curve brush effortlessly adjusts to your unique eye shape and allows for a smooth and precise application.
- 𝖶𝖠𝖳𝖤𝖱-𝖱𝖤𝖲𝖨𝖲𝖳𝖠𝖭𝖳 𝖬𝖠𝖲𝖢𝖠𝖱𝖠: The mascara features a waterproof formula with the perfect blend of beauty and longevity. It ensures smudge-free wear and keeps your eyes captivating and vibrant from morning to night. It helps to keep the confidence of a mascara that lasts all day.
- 𝖥𝖫𝖠𝖶𝖫𝖤𝖲𝖲 𝖥𝖨𝖭𝖨𝖲𝖧: The black mascara is user-friendly with a simple open feature. It removes excess with a quick swipe and is effortlessly applied from the root to the tip. The mascara flawlessly separated lashes with each stroke.
- Lengthening Effect: Dramatically extends the length of your lashes for a stunning, eye-catching look.
- Clump-Free Formula: Smooth application without clumping or flaking.
- Intense Definition: Separates and coats each lash for enhanced volume and definition.
- Long-Lasting Wear: Resists smudging and fading, maintaining a perfect lash look all day.
- Easy to Apply: Comes with a precision brush for effortless application and maximum impact.
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours
- Lengthening Mascara: This volumizing waterproof mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
- Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
- It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- [GLAMOUROUS LASH ENHANCER] – Elevate your lash game with MONAT IR Clinical Mascara and unleash the inner goddess in you! Say goodbye to clumpy lashes and hello to the Monat mascara that cares for your natural beauty.
- [INNOVATIVE TECHNOLOGY] – Our lash-enhancing mascara offers the benefits of a lash serum and traditional mascara in one product that not only adds volume and length but also promotes healthier, stronger lashes to transform your eyes into a captivating masterpiece.
- [SUPERIOR LASH CARE] – Made from the finest ingredients, this volume-boosting mascara is waterproof, smudge-resistant, non-flaky, and long-lasting (for up to 12 hours). This buildable formula softens and conditions the lashes to prevent lash breakage and fallout.
- [VERSATILE APPLICATION] – Achieve the perfect cat-eye or a subtle everyday glam effortlessly whether you're conquering a busy workday or dancing the night away while looking like a queen with this precision application mascara from dawn to dusk.
- [EASY TO USE] – Upgrade your daily makeup routine to enjoy seamless styling with this clump-free mascara that ensures effortless application by separating each lash for a defined and fanned-out look! No more fuss or mess while you get your makeup done!
Define Your Needs
The first step before buying any rated mascara is to clearly define what you need it for and which features are most important to you. Ask yourself some key questions:
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What do you plan to primarily use the rated mascara for? What will be its main function or purpose?
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Are there specific features that are absolutely necessary? Make a list of your must-haves.
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Are there certain extra capabilities that would be nice to have but are not dealbreakers? These are lower priorities.
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Do you have any size, space, or mobility restrictions? This may eliminate some options.
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What is your budget? Having a spending limit in mind will help narrow down the choices.
Thoroughly researching your needs will allow you to determine the best type of rated mascara and its key components so you can focus your search process.
Research Your Options
Once you know what you are looking for in a rated mascara, the next step is to research the different specific models and brands available within your parameters. Here are some tips for researching effectively:
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Search online to come up with a list of the top reviewed and rated rated mascara options within your budget. Look at product review sites and forums for recommendations.
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Narrow down the list by comparing specs and components side by side to weed out models that don’t fit your required criteria.
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Check out manufacturer and brand websites to learn about product lines and see what they each offer. Look for the pros and cons.
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Read through customer reviews on retailer websites like Amazon to get real world feedback on how certain rated mascara perform. Look for patterns in reviews.
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Ask friends, family members, coworkers, or neighbors what rated mascara they use and if they recommend any specific models. Word of mouth can be very helpful.
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Visit local stores that carry these types of products so you can ask questions and get hands-on experience testing them out. Employee expertise can provide useful insight.
Doing thorough research on all the various rated mascara choices will ensure you have a comprehensive understanding of the landscape before purchasing.
Compare Prices
Once you’ve researched all the top rated mascara contenders, it’s time to compare prices across different retailers to find the best deal. Here are some tips for getting the lowest price:
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Use price comparison sites like Google Shopping to quickly see which retailers offer the lowest price for a specific model. This saves you from having to check individually.
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Check manufacturer websites for direct prices without any middleman markup. They may offer special discounts.
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Look for coupons, promo codes, price matching guarantees, and other ways to save when buying from major retailers. Check sites like RetailMeNot for available deals.
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Sign up for email lists and alerts from brands and stores to receive notifications about upcoming sales and savings opportunities. Great for timing a purchase.
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Consider buying refurbished or open box items which can be significantly cheaper but still work great. Just make sure there is a decent warranty.
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Shop during major sale holidays like Black Friday and Cyber Monday when retailers offer deep discounts on all products. Set a reminder so you don’t miss out.
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Buy last year’s model – many rated mascara don’t change much year-to-year so you can save money by buying the previous model still in stock.
Finding the lowest price takes some work but can end up saving you a lot on your ideal rated mascara.
Choose a Reputable Retailer
Once you’ve selected the specific make and model to buy, it’s important to purchase it from a retailer you can trust. Here are some factors to ensure a reputable buying experience:
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Make sure they are an authorized dealer for the brand so you get the full manufacturer warranty and can be sure you are not getting a counterfeit item.
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Look for secure payment processing and protection of your personal/financial data. Only buy from sites that are encrypted for security.
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Select retailers with liberal return policies in case you need to send the rated mascara back for any reason. You want to be able to get a refund.
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Check policies on price matching, free shipping, and free returns. Perks like this make a retailer more competitive.
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Look at reviews of the seller online to make sure there are not rampant complaints about fraudulent activity, terrible customer service, or extremely long shipping times.
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Consider buying directly from a physical store you can visit so you have an easier time exchanging or returning a purchase if necessary. Bonus if they offer setup help.
Choosing a trustworthy retailer gives you peace of mind you are getting a genuine product that is backed by the manufacturer and your purchase experience will be hassle-free.
Understand the Return Policy
Before hitting that buy button, be sure to understand the return policy of both the retailer and manufacturer so there are no surprises later if you need to send your rated mascara back. Key things to look for:
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How many days do you have to return the item once received? 30 days is common but some retailers offer extended holiday returns.
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Can you return just for any reason for a full refund? Or only specifically for defects/damage? Restocking fees?
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Who pays return shipping costs? Ideally the retailer offers free returns but sometimes you must pay to ship back.
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Are refunds provided as credits/gift cards or back to your original payment method? Credits aren’t ideal if buying from a retailer you won’t use again.
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Are there restocking fees for any reason? These can often be 15% or more of the purchase price so be aware.
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Does the manufacturer warranty provide for exchanges/repairs/replacements instead of returns? Understand the process.
Knowing the return policy gives you better buyer protection, especially for a bigger purchase. You can buy with confidence knowing you can get a refund if needed.
Read Consumer Reviews
Before deciding on a specific rated mascara, it is extremely wise to read through consumer reviews from various sources to learn about real-world use. This helps identify any potential problems or flaws not apparent just by looking at specs and features. Places to look for reviews:
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Retailer websites like Amazon, Best Buy, Walmart, etc. Read the most critical reviews focusing on product weaknesses.
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Independent online review sites like Consumer Reports for objective expert assessments.
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YouTube for video reviews that give a visual demonstration of the rated mascara in action.
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Reddit threads where consumers candidly discuss pros and cons after extended use.
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Forum posts at niche communities related to the product type to see what enthusiasts say.
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Blog posts detailing long term testing over months or years of ownership.
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Editorial reviews from trusted publications related to the industry.
Pay special attention to any consistent complaints or issues that come up after normal use. This could indicate inherent design flaws or manufacturing defects. Watch for concerning trends.
Reading authentic consumer reviews better informs your buying decision and prepares you for potential aspects of the product to watch out for once purchased.
Consider Extended Warranties
For more expensive and complex products, purchasing an extended warranty beyond the standard manufacturer warranty can give you greater peace of mind. Here are some factors to consider when deciding on an extended warranty:
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Cost – is the price of the extended coverage reasonable compared to the benefit you would receive? Is it a good value or not worth the cost?
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Length – does the extended warranty period align with the expected lifespan of the product? Enough to protect you?
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What’s covered – does it cover repairs, replacements, or only certain components? Are shipping costs included?
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Limitations – are there caps on number of claims, repair costs, geographic restrictions? Read the fine print.
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Reputation – is the retailer/insurer reputable? Do they have a track record of honoring claims? Good customer service?
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Cancellation policy – can you get a refund if cancelling the extended warranty? Factor this into the cost.
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Comparison shop – check prices from different sellers as coverage and prices can vary widely.
For expensive electronics like TVs or laptops, the extra protection is likely worthwhile for 2-3 years of coverage. For lower cost items, self-insuring by saving your own repair fund may be better.
Follow Any Set-Up Instructions
One of the most important steps after you buy a new rated mascara is to properly set it up by following all manufacturer instructions. Here are some key tips:
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Carefully unpack the item without damaging the packaging until you confirm it works properly. Keep all included parts/accessories together.
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Review the entire printed or online instruction manual so you understand each setup step.
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Assemble or position the item as described following all safety precautions.
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Install any required software and configure settings appropriately for your usage needs. Update to latest firmware/OS.
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Charge battery fully if applicable and perform any required initial calibration or preparation.
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Test that all features and controls are fully functional per the descriptions in the instructions. Better to find any defects now.
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Know what to do if issues arise during setup. Many devices have built-in troubleshooting guides.
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Keep the packaging and all materials at least until you have verified proper operation in case return/exchange is required.
Following the manufacturer recommended setup protocol ensures your rated mascara will be ready to use as intended so you get the best experience right from the start.
Enjoy Your Purchase
Once you’ve researched, made your purchase from a trusted retailer, and set up your new rated mascara, the fun part begins – putting your new item to use! Here are some final tips for enjoyment:
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Fully explore all the features and capabilities of your new acquisition. Learn how to get the most out of it.
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Try out all accessories and optional components to optimize the functionality.
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Keep the instruction manual and warranty information handy just in case an issue arises.
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Sign up for any available manufacturer forums or communities to get insider tips from other owners.
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Leave a positive review of your purchase online to help guide other buyers.
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Care for your new possession properly with cleaning, maintenance, and storage to extend its lifespan.
Following this comprehensive buying guide will help you make a learned purchasing decision on any type of rated mascara so you end up with the optimal model your needs without any regrets. Do your research, find the best price, buy from a reputable source, and then enjoy getting the most out of your new purchase!